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Koelnmesse ist Service Brand of the Year

German Brand Award 2017
Koelnmesse ist Service Brand of the Year

Gleich zwei German Brand Awards gingen bei der Preisverleihung am 9. Juni 2017 in Berlin an die Koelnmesse. Foto: Manuel Debus
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Als eines von acht Unternehmen wurde die Koelnmesse vom Rat für Formgebung in der Hauptkategorie „Excellence in Branding“ ausgezeichnet und mit dem Preis „Service Brand of the Year“ prämiert. In der Spezialkategorie „Industry Excellence in Branding – Trade Fairs & Event Locations“ erhielt sie zudem den German Brand Award in Gold.

„Die Zufriedenheit unserer Kunden und unsere Servicequalität sind wesentliche Bausteine für den Erfolg unserer Messen und unseres Unternehmens. Das spiegelt sich auch in unserer langfristigen Markenkommunikation“, so Messechef Gerald Böse. Mit dem German Brand Award zeichnen der Rat für Formgebung und das German Brand Institute erfolgreiche Marken, konsequente Markenführung und nachhaltige Markenkommunikation aus.

Über den German Brand Award

Initiiert wurde der German Brand Award vom Rat für Formgebung, der wiederum 1953 vom Deutschen Bundestag ins Leben gerufen und vom Bundesverband der Deutschen Industrie gestiftet worden war. Seit über 60 Jahren verfolgt die Stiftung das Ziel, die Wettbewerbsfähigkeit deutscher Unternehmen zu fördern; das zur Stärkung der Aktivitäten auf dem Gebiet der Markenführung gegründete German Brand Institute ist mit der Durchführung des Wettbewerbs beauftragt. Neben der Koelnmesse wurden dieses Jahr weitere namhafte Unternehmen wie LAMY, Lufthansa Systems und Motel One ausgezeichnet.
Guido Gudat ist Zentralbereichsleiter Unternehmenskommunikation der Koelnmesse.
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